Someone is pretending to be a shop like yours
AI-built storefronts are impersonating not a brand but a genre — the small, local, family-run business. They tell that story better than most real shops do, and the bill for it lands on the real ones.
Notes on building websites in a chat — how it works, and where the limits are.
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AI-built storefronts are impersonating not a brand but a genre — the small, local, family-run business. They tell that story better than most real shops do, and the bill for it lands on the real ones.
Most searches now end without anyone clicking anything. That is a real problem for publishers — and a strange, specific opportunity for small businesses, if your facts are written down where a machine can read them.
A chat window is an odd place to build a website. Here is the reasoning behind it, what the format is genuinely good at, and the three things it is worse at.
Free to build. Publishing starts at $19 a month.